
Go-to-Market strategy
Launch from 0 to 1 confidently
Produced by advisors from:

3
sessions |
$
1600
Pinpoint your goals:
- Use a HUMANS senior curator to identify your business targets & context
- Get matched with the most relevant Advisors and start the process under their guidance
Make sure your product is aligned with your customer needs:
- Jobs to be done / user stories
- Hidden segments of opportunity
- Gaps that you need to fill in the product before launch (to make it a minimum lovable product)
Build a tailored plan to engage your community:
- Incentives that reward contributions proportionately
- Experience that is intuitive for non-crypto users
- User engagement
Get the bar on your product marketing materials raised by exec-level marketing pros:
- Paid acquisition campaigns
- Content publishing
- Sales enablement materials if needed
- The right Go-to-Market strategy reviewed for logic and comprehensiveness by advisors
- Knowledge of how to create GTM strategies in the future
- An approval from executive-level advisors
- Three 1:1 sessions with fitting advisors
- Video recordings of all your sessions to share with the team whenever
- Two weeks of chat support after each session
- Dedicated senior HUMANS curator available every step of your way
Advisors on track
They've been on unicorns' advisory boards. And now they're advising you
Everyone lacks Web3 experience, but some are a few steps ahead
Book a 15-minute call so we dive into your request, design the track for you and match with advisors that fit you best
FAQs
A track is a pre-shaped path formed to deal with the specific needs of a product's current stage. For instance, there's a demand to get fully ready for fundraising. In this case, a track covers every step required for a successful outcome: from selecting necessary funds to polishing a pitch deck. HUMANS offers a list of the most popular tracks. Still, we understand that every case is unique, so we are always willing to design a track specifically for your goals.
Basically, anyone aiming to thrive in Web3. From well-established small startups stumbling on a certain product development stage to early-stage products looking for direction. We also welcome individual Web3 founders.
Every pre-shaped track has a general result you and your advisors aim for. After your initial conversation with a senior curator, we'll set an individual result specifically for your overall goals. Your advisors will be working hard to reach them.
Product strategy review
Product development
Tokenomics design
Web3 community building
User Acquisition
Grant applications review
Pitch deck review for Web3 foundations
Fundraising strategy
Sales-processes building
Even though our most popular tracks are pre-shaped, they are still tailored to every individual request. It's not an online course with pre-recorded materials. A senior curator gets in touch with you at the beginning of a track and syncs it with set goals. Advisors also choose an individual approach and always study your case before each session.
Yep, we create every track together with advisors. They consult us on details relevant to their expertise and make sure the track matches Web3 practices. Plus, we're flexible. Before committing to a track, you'll be able to discuss your product with a senior curator who will share your vision with advisors.
Every advisor that comes to us goes through an assessment session. After passing, we give the advisor two or three test sessions with clients. Only after we receive positive feedback is the advisor added to the list.
Of course. You're granted a two weeks long chat support with your advisor after each session.
As long as you can handle it :)
We'll be happy to offer you a free session with any advisor you're interested in. A refund is also an option.
Of course. Every session is a 1:1 meeting with an advisor. No one else is present. We record all the sessions and send the recording to you so you can rewatch them whenever you need. Just let us know if you don't wish for the meeting to be recorded. We won't do it :)