Andrea M

Program and Product Management Leader | Digital Strategy | Venture Founder | Business Writer


Personal Brand Statement

I help tech companies, scale-ups, and organizations with entrepreneurial units to start new businesses, launch new digital products, scale strategic programs, and build digital execution strategies for achieving sustained and sustainable growth.

Who I am I have been a passionate Venture leader and builder of digital products and hyper-growth programs for more than twelve years, since my career in Tech (Yahoo, Amazon) started and continued in CPG (Unilever) and HealthTech (Philips). I have achieved this by leading cross-functional teams, analyzing data, and developing structures.

I am also a business author who writes articles published for Data Driven Investor on Medium about online communities, DTC & eCommerce, Amazon, leadership, new business models and more.

As a Web3 enthusiast, I have dedicated special attention lately to emerging technologies (NFT, the Metaverse).

Due to my interest in machine learning and neural networks, I created a project around non-fungible tokens and generative AI art called BlackCube. The vision is to bring viewers on a magical discovery journey into augmented digital art.

Finally, I acted as a moderator on Discord and for AI start-up Contrastive. This experience helped me strengthen online communities skills and Go-To-Community strategies.


Director – Global Venture Builder Web3 Community Membership Experience, Grooming & Beauty at Philips
January 2022
Director – Global Venture Leader DTC Subscription, Male Grooming at Philips
April 2020
December 2021
Senior Global eCommerce Manager – Head of Division, Foods at Unilever
January 2018
March 2020
Senior Global Co-Creation Manager Direct-to-Consumer, Foods Division at Unilever
September 2016
December 2017
Country Manager Cross site, Deals & Events Program Manager, Site Merchandiser, Italy & Spain at Amazon
April 2011
August 2016

Helps with:

Product development
People management
Marketing, content, and community
New businesses consulting (2 hours, in-depth session)
Business writing
Ask Me Anything (1 hour, high level session)

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