Seref B
Ex-VP, CEO, Business Development, Marketing Lead at Binance
Former lawyer and corporate developer, passionate about finding solutions to growth and strategy problems, and building top-notch teams.
Driven by a passion for building and scaling startups to millions of users. Proven success in launching innovative products and services, increasing customer loyalty, and achieving operational excellence.
Career Highlights
- Joined Binance as the 5th to 10th employee in Europe//when the team was around 300 people, progressed from Community Manager to Founder and CEO
- Build teams and led 100 to 120 people across Europe and ASIA
- Found Binance TR and scaled it to 4.5M users (with 1.1M active trading users) in 9 months and reached 100B+ USD Trading volume only on Spot Trading
- Scaled Binance Global Turkish Operations from 50k users to 6M users and scaled Monthly Active Trading Users from 30K to 1.6 Monthly Active Users
- Launched and scaled Binance's Fiat operations to 100B+ USD transactions (Visa, Mastercard, Banking, Wallet) and multiple currencies (GBP, EUR, Ruble, TRY, UAH and many more) with more than 20M Users
- Become the youngest VP Level Leader, got mentorship from CZ and executive courses from INSEAD along with other Binance Leaders
Seref helps building teams around the most efficient scalability, creating a growth & expansion strategy, and enhancing customer loyalty. He focuses on Centralised Exchanges, Web3, NFT, blockchain gaming, crypto, defi, fintech companies to scale.
Helps with:
- User Persona and Segmentation
- Growth Funnel
- Fundraising
- Networking to KOLs, VCs and Angels Investors
- Product Development
- Pricing Strategy
- Global Expansion
- Strategic Thinking
- Scaling Operations
- Web3 Marketing Strategy
- Building the Team & Culture
- Token Economies Design
- Scaling Community in Multiple Jurisdiction
Experience

Business Unit Owner of Neobank Project at Binance
April 2021
–
September 2021
Present

Business Unit Owner of Fan Token Project at Binance
April 2021
–
September 2021
Present
Founder and CEO at Binance TR
April 2020
–
September 2021
Present

Fiat/Banking Lead for UK, EU and CIS at Binance
January 2020
–
September 2020
Present

Head of Global Business Growth at Binance
December 2019
–
September 2021
Present

Country Lead of Turkey at Binance
August 2019
–
September 2021
Present

Business Development Manager at Binance
August 2019
–
December 2019
Present
Helps with:
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