Former lawyer and corporate developer, passionate about finding solutions to growth and strategy problems, and building top-notch teams.

Driven by a passion for building and scaling startups to millions of users. Proven success in launching innovative products and services, increasing customer loyalty, and achieving operational excellence.

Career Highlights

• Joined Binance as the 5th to 10th employee in Europe//when the team was around 300 people, progressed from Community Manager to Founder and CEO
• Build teams and led 100 to 120 people across Europe and ASIA
• Found Binance TR and scaled it to 4.5M users (with 1.1M active trading users) in 9 months and reached 100B+ USD Trading volume only on Spot Trading
• Scaled Binance Global Turkish Operations from 50k users to 6M users and scaled Monthly Active Trading Users from 30K to 1.6 Monthly Active Users
• Launched and scaled Binance's Fiat operations to 100B+ USD transactions (Visa, Mastercard, Banking, Wallet) and multiple currencies (GBP, EUR, Ruble, TRY, UAH and many more) with more than 20M Users
• Become the youngest VP Level Leader, got mentorship from CZ and executive courses from INSEAD along with other Binance Leaders

Seref helps building teams around the most efficient scalability, creating a growth & expansion strategy, and enhancing customer loyalty. He focuses on Centralised Exchanges,  Web3, NFT, blockchain gaming, crypto, defi,  fintech companies to scale. 

Helps with: 

• User Persona and Segmentation
• Growth Funnel 
• Fundraising 
• Networking to KOLs, VCs and Angels Investors
• Product Development
• Pricing Strategy 
• Global Expansion
• Strategic Thinking
• Scaling Operations
• Web3 Marketing Strategy
• Building the Team & Culture
• Token Economies Design
• Scaling Community in Multiple Jurisdiction