Soledad C
Director Of Partnerships at CoinDesk
I have solid experience working in international media and global events, focusing on business development and partnerships. I entered the blockchain, crypto, Web3 and DeFi space ~2 years ago and have been interacting with companies from all areas of the blockchain and cryptocurrency ecosystems, which are in different stages of growth, providing solutions for their marketing and advertising needs.
My key skills include commercial and sales leadership, planning and execution of digital and offline advertising and communication campaigns, social media strategy, community building, and sponsorship management for global events and media.
I enjoy working in cross-functional teams, as well as developing long lasting business relationships. I have a strong entrepreneurial mindset with the ability to adapt to a market landscape in constant evolution.
I am an ambassador in the UK for All Stars Women NFT Club & DAO, an organisation that supports female founders scale their Web3 enterprises and promotes a diverse and inclusive culture in the sector.
I have travelled to more than fifty countries in my career so far, meeting executives in the financial and corporate world, founders and high-level government officials.
Experience
Helps with:
with
Soledad C
I have built, mentored, and managed international sales teams with members working in several remote locations and with different levels of experience - they were always selling services / intangible assets.
During the session, I can:
1. help structure a team (including responsibilities and incentives);
2. outline a sales strategy;
3. work towards a successful execution, including setting targets, identifying prospects, prioritizing sales efforts, and managing a pipeline.
Book a session
with
Soledad C
I have 20 years of experience developing and executing advertising, marketing, and communication campaigns. I have worked for nearly two years with companies in all areas of the web3, blockchain, and crypto ecosystem at different stages of growth.
During the session, I can:
1. help outline a marketing and advertising strategy across different platforms;
2. dive into user acquisition, community building, or other specific goals.
Book a session
with
Soledad C
I have worked planning in-person events, from private/limited meet-ups to large-scale festivals.
During the session, I can:
1. advise on the planning and executing of events, logistics, programming, audience development, and content amplification;
2. offer advice on participating in key industry events from the crypto and blockchain ecosystem.
Book a session
Book a session
